Seidel & Associates Design Portfolio
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Project: Simply Postage (SPO) Web Site v2

Purpose: A redesign of SPO's corporate Web presence of a subsidiary to Neopost|Online, a multinational corparation supplying cost effective postage metering equipment to businesses, agencies and organizations world-wide.

Responsibilities: All art direction and UI design, visual and graphic development, page navigation, development, style and coding templates for a "new" Web site design that more successfully folds into the corporate design and architecture of parent company while presenting product line in a succinct and intuitive way. (Client: 2001 - 2002; site longevity: 2007)

Features: Reflects multinational corporate look and feel while efficiently presenting product line for a unique Web-based postage metering product line. Logical flow and intuitive information "discovery" metaphor. Allows for maneuvering between 2 or more product lines while staying consistent with information layout and flow. Sitewide graphical consistency while maintaining visual relationship with parent company.

Associates involved: Connie Seidel

Environment & tools: Macintosh/Windows, BBEdit, HTML, JavaScript, CSS, PhotoShop


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